The Perfect Hair Salon Logo - What to Consider When Choosing Hair Stylist Logos

Are you looking for a logo design for your hair salon business? If so, read on and find out what you must consider before you consult with a designer.

Hair stylists are essentially creative professionals. The creativity of a salon’s stylists and the kind of service that they offer can be expressed in a hair salon's logo design. Logo design is very important in this industry for creating brand flavor, creating the right first impressions and putting out the right image to the market.

In this article we take a look at some of the elements that make up a great hair salon logo and we offer some suggestions on how to get the right design to represent the brand that you want to develop.

Marketing an Image

It is important to put some thought into what kind of clients you want to attract to your hair salon. You then need to present an image that is appealing to people in this target market. Depending on your clientele you may want to present an image that is charming, chic, classic, stylish, modern, exclusive or friendly and welcoming. Your logo design, working hand in hand with your interior decorating can go a long way towards putting forward the right image.

Be Unique - Be Remarkable

Your logo design should distinguish you from other hair salons. Don’t make the mistake of falling in love with the design of another hairdresser logo and asking your designer to imitate it.

If you do see other salon, spa or beauty logos that you like you should try to understand exactly what elements about them are so appealing to you. Rather then trying to imitate other logos it is better to take small elements from each that can be incorporated into something fresh and original that you can truly call your own.

Keep it Simple

Insist that your logo designer keep your logo simple. Logos that are simple are usually more memorable and easy to understand than those that are too cluttered. Modern design trends are moving towards simplicity. If you look at the logos of some Fortune 500 companies you will see this trend. On the other hand, small, old fashioned or amateurish businesses are usually the ones with complicated logos.

Usage of Color

All good logo designs should look good in black and white so that they can easily be faxed or photocopied without losing their effect. It is usually best to keep the combinations of color used in a logo to a minimum. With a maximum of two or three colors, your hair salon's logo will be clear and easy to understand. By minimizing the use of color you may also be able to save money on printing costs.

Font - What Style of Lettering Looks Good?

One trend with hair salon logo design is that designers and salon owners are going mostly for text based logos or for lettermarks featuring the initials of their business name. Font is important for visual appeal, clarity and it contributes a lot towards brand image. Hair salons usually either go for a font that is elegant, flowing and feminine or they go for something bold, modern and urban. The number of fonts is almost endless and a good logo designer will be able to make recommendations.

Popular Hair Salon Logo Images

Aside from text, images can also add to the power of a logo. While there are no limits here with what you can do and it is advisable to come up with something original, there are some images that commonly appear on hair salon logos.

Hair, in many different styles is of course a popular image. Images can be realistic looking but are usually more effective if they are a little more abstract. Faces are sometimes included and sometimes hair is featured on its own. Scissors, hair dryers and other hair dresser equipment can be featured as part of a logo but can look a little clichéd so be careful. Other hair stylists have gone for logos with images that match their business name or their salon location.

A logo is a crucial part a of the marketing effort for any hairdressing business so it is important to put the time, effort and money into getting something effective that is going to serve your salon well over the long term.