When you set up your cleaning business, janitorial service or maid service, one of your first concerns will be getting a logo design. Along with your business name, your company logo will form the cornerstone of your overall branding strategy. Your logo will play an important role in giving a good first impression, 'jumping out' at the customer from the Yellow Pages and generally being a symbol that represents the quality of your service and your company values.
This article looks at some characteristics of cleaning business logos and offers advice on how to get a great logo online.
Cleaning business logos serve their companies best when they look modern and sharp with well defined lines. To state the obvious, it should look 'clean' and designers can give a logo a shiny or sparkling effect to enhance this.
Popular images that cleaning companies have used include soapy bubbles, splashes of water and mascot characters and animals with cleaning equipment in hand.
Some companies logos include images to hint at the niche that they specialize in such as glistening office buildings, shapes of residential houses or cartoon maids.
Blue always seems to be the most popular color in cleaning business branding and to most people blue represents water and cleanliness. Some environmentally friendly cleaning companies are starting to go with predominantly green coloring to highlight their clean 'green' services.
Keep in mind that there are really no rules and that it is better to go for something unique then to look cliched and the same as every other company.
Your logo will have to look good in all sizes as your branding could be used on company materials ranging from tiny business cards up to large vehicle wrap advertising.
There are many logo designers online who can provide you with a business logo. The best method is to get a customized logo design as the designer will come up with a unique design (that you will own) that is tailor made to your requirements.
Get your cleaning business or janitorial service off to the best possible start by getting a logo that is bold, flexible and memorable.
Thursday, October 22, 2009
Monday, October 12, 2009
Different Types of Logo Design
Most logos include a combination of text and image (shapes or symbols) however some logos work well with only text and some are identifiable only by their symbol. Let’s take a look at some of the different types of logo design at the basic level.
Text Based Logos
Text-based logos or ‘wordmarks’ use a font or type style to represent a company’s brand name. The company’s name, represented in the logo essentially becomes the visual representation of the business. The font in this kind of logo may have some unique styling or artistic flair but generally it will not have any symbols to complement the name. ‘Wordmarks’ keep a logo simple and make it distinct and easy to remember. Companies that have highly effective text-based logos include Google and Yahoo.
Another kind of text-based logo is the ‘lettermark’. This is when a company uses only its initials within its logo design. CNN (Cable News Network) and GE (General Electric) are examples of successful companies that have done this. This type of logo is great for companies that have exceptionally long names.
Brandmarks
Brandmarks are perhaps the most difficult logos to promote to consumers. A brandmark is a symbol, representing a company that is able to stand alone and represent a brand without any text to clarify to the viewer who the company is. To develop a brandmark that is recognizable to viewers who immediately associate it with the company in question requires a concerted marketing effort. One of the most famous brandmarks in the world today is the swoosh symbol used by Nike.
Brandmarks are perhaps the most difficult logos to promote to consumers. A brandmark is a symbol, representing a company that is able to stand alone and represent a brand without any text to clarify to the viewer who the company is. To develop a brandmark that is recognizable to viewers who immediately associate it with the company in question requires a concerted marketing effort. One of the most famous brandmarks in the world today is the swoosh symbol used by Nike.
Combinations
Customers want to deal with companies that are well established and professional so you should try to convey this message in your logo design. By branding your Lastly, probably the most popular type of logo design is a combination of a wordmark and a brandmark. Combined in the right configuration, text and symbol fit together in a way that they compliment each other and make up a companies logomark or logo. Sometimes a tagline or slogan can be attached to complete the overall trademark that a company needs to be the ‘public face’ of their branding strategy.
Text Based Logos
Text-based logos or ‘wordmarks’ use a font or type style to represent a company’s brand name. The company’s name, represented in the logo essentially becomes the visual representation of the business. The font in this kind of logo may have some unique styling or artistic flair but generally it will not have any symbols to complement the name. ‘Wordmarks’ keep a logo simple and make it distinct and easy to remember. Companies that have highly effective text-based logos include Google and Yahoo.
Another kind of text-based logo is the ‘lettermark’. This is when a company uses only its initials within its logo design. CNN (Cable News Network) and GE (General Electric) are examples of successful companies that have done this. This type of logo is great for companies that have exceptionally long names.
Brandmarks
Brandmarks are perhaps the most difficult logos to promote to consumers. A brandmark is a symbol, representing a company that is able to stand alone and represent a brand without any text to clarify to the viewer who the company is. To develop a brandmark that is recognizable to viewers who immediately associate it with the company in question requires a concerted marketing effort. One of the most famous brandmarks in the world today is the swoosh symbol used by Nike.
Brandmarks are perhaps the most difficult logos to promote to consumers. A brandmark is a symbol, representing a company that is able to stand alone and represent a brand without any text to clarify to the viewer who the company is. To develop a brandmark that is recognizable to viewers who immediately associate it with the company in question requires a concerted marketing effort. One of the most famous brandmarks in the world today is the swoosh symbol used by Nike.
Combinations
Customers want to deal with companies that are well established and professional so you should try to convey this message in your logo design. By branding your Lastly, probably the most popular type of logo design is a combination of a wordmark and a brandmark. Combined in the right configuration, text and symbol fit together in a way that they compliment each other and make up a companies logomark or logo. Sometimes a tagline or slogan can be attached to complete the overall trademark that a company needs to be the ‘public face’ of their branding strategy.
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