Logo Arena, the brainchild of Usman Malik, was founded by Usman Malik and Massimo Perini. Based in Waterloo, Canada, Logo Arena is a web of designers who are reputed for their ability to deliver customized logos to cater to the commercial requirements of individuals or companies.
Usman Malik serves as the marketing director for the company, global management and marketing being the fields of his specialization. Having worked as a business consultant, Usman has a lot of e-commerce experience, which allows him to handle the marketing of the company well.
Massimo Perini is the technical architect of Logo Arena, and is reputed for being a whiz at web development. Having studied Computer Science and Accountancy, Perini has handled a number of project along with Usman. Multi-talented, Perini is also a budding music producer and has lent his music to an Italian mobile ad.
Based in Middle-East, after receiving an education in Canada, Samir Anwar contributes as the risk manager with Logo Arena. Having worked in the risk and credit control departments at Middle Eastern banks, Samir is considered an asset to the company.
Taking care of the search engine optimization requirements of Logo Arena is a pro in the sector, Ghias Uddin. A prolific search engine optimizer and search engine marketer, Ghias Uddin keeps the sire high on the rankings of search engines.
A Toronto-based student of Accountancy and Bookkeeping, Abdullah Malik was recently upgraded to the post of Marketing Manager, and is set to take the company into global e-market.
Talal Khan and Saad Mahmood are the people who manage the global community of designers working with the site, and maintain public relations with clients of the company.
The designing of logos is the sole service offered by Logo Arena – a service that appears to have garnered proper support from its customers. The site boasts of an almost 100% satisfaction rate from its customers. A sizeable network of designers from all over the world participates in the contests held on this site.
The process of launching a logo designing contest on Logo Arena is a hassle-free comprehensive process. Clients are required to specify the name of their companies, and describe the products and services offered by their companies. The target market they wish to woo via the logo, the message they intend to send, must all be specified. A prize amount must be finalized and the contest confirmed. A nominal payment is required to be made in order to air the contest. The 300+ designing community then checks out the contest, and entries start dribbling in. The clients are required to review the logos submitted, and continually provide constructive feedback so as to guide the designers in the right direction and enable them to come out with designs that better meet the needs of the client. During the course of the contest, clients are given the freedom to request as many revisions from the participants as they choose. At the completion of the contest, clients are to pick out a winner. Clients may also avail themselves of the upgrade options offered by the site – at the payment of $50, a client may screen his contest from search engines and visitors of Logo Arena. And only those designers registered with the company can see and participate in upgraded contests. This $50 will directly be deposited into the account of the company, and this service charge will not make any difference in the prize money offered. Once the winning designer is paid his prize money, the chosen logo design is delivered to the client in EPS vector format. The copyrights of the logo, too, are legally transferred to the client. The logos that did not end up at the top rank in the contest are all the properties of the designers. They own the intellectual property rights to the logo, and can sue any reproducers of their designs.
Logo Arena offers a 100% money back guarantee if a contest receives less than 50 entries for the contests run – an event that, according to reviews, seldom occurs. However, those contests that do receive more than 50 entries by designers are no longer eligible for the refund, as offering such clients a refund would rob the participants of the guarantee of a winning prize, and their effort would be wasted
Saturday, November 12, 2011
Wednesday, November 2, 2011
All About DesignCrowd and Their Logo Design Contests
DesignCrowd Pty. Ltd. is a private Australian company, supported by a number of investors, providing a platform for freelancers to prove their skills as designers. The management team of the company forms the backbone of a network of more than 38,000 graphic designers. The mission statement of DesignCrowd, “To give people opportunities to be creative and to provide businesses with risk-free graphic design”, says it all about the company.
The management team comprises the following:
Alec Lynch – a Bachelor of Information Technology who has worked as a strategy consultant at various companies is a founder of the company.
Adam Arbolino, also a founding member, is the in-house tech guru, and he also handles the designer community. He holds a Bachelor of Science degree in IT from University of Technology, in Sydney.
Garry Visontay, who is currently the Managing Director of The Venture Group, is the chairman of DesignCrowd. An entrepreneur who has initiated five different businesses, Garry has worked with high-flying companies including Procter and Gamble.
Les Szekely, a Grand Prix Capital director, is a specialist in rapid growth businesses. He has also authored around 14 publications on tax planning, which have been received well by the business community.
Taking innovation a couple of steps ahead in the company is Dr. Jeffery Tobias, an expert in innovation, business and strategy. Having worked as a professor at Australian Graduate School of Management and at University of Sydney, Tobias is considered an asset for the company.
Todd Forest, with 15 years of online experience with leading brands is dubbed Ironman at DesginCrowd, and is a respected member of the management team of the company.
DesignCrowd offers a wide range of services. Designing of corporate logos, office stationery, promotional stationery, business cards, brochures, posters, flyers, banners, wordpress, web pages, t-shirts and icons are among the services offered by the 38,000+ designing community whose designers hail from more than 70 countries. The company boasts that an average of 107 designs are submitted for every contest run. Logo designing has been reviewed to be the most active segment of the company, with a better part of clients visiting the site to have suitable logos designed for their companies or products.
A client who wants to have a logo designed for a product or for a pictorial depiction of his company must first upload a brief that contains details regarding the company and the nature of the services or products provided by the company. The deadline for the completion of the project must also be decided at this stage. The posting of this brief on DesignCrowd’s page will result in the inflow of more than a hundred unique entries from designers from all over the world. Clients are advised to frequently review the entries and provide appropriate feedback so as to help the designing community better understand his requirements. Once the winning design is selected, the designer is to upload files of the logo in recommended formats. The client is allowed to download the winning file from the site, following which the final payment is to be made. This is the skeletal structure of the procedure followed for the completion of all the different services offered by the company.
Clients are eligible to demand a refund of the fees paid if they are not satisfied with the designs they received. All the money invested, except the contesting posting fee charged to run the contest, will be returned to clients, without any questions being posed. In the highly unlikely event that not one entry is submitted for a contest run, the client gets a 100% refund, including the contest posting fee. However, a client is rendered ineligible to demand a refund if he guarantees his designing contest. Also, a client’s request for a refund is considered only if the request is made within 30 days of the completion of the project. Also, a client is advised to wait for the contest to finish so as to ensure that every entry is examined by the client and to eliminate the possibility that a little extra time would have brought out a design that woos the client. Stringent copyright policies protect the work of the designers and plagiarism is nipped in the bud.
Sunday, October 16, 2011
Our Hatchwise Review
The sole benefit of the bygone era wherein the popularity of a product or service provider spread by the word of mouth is that those who genuinely performed well would get a boost and consumers were seldom victimized by fraudsters. With the world being rendered a small but extremely competitive world by modernization, it has become a Herculean task for any business person to attract the attention that they deserve. Besides, people’s imagination has been nurtured by an endless stream of poetic and prosaic media of entertainment, and impressing the current buying section of the society calls for immense creativity. Spotting the benefits of catering to these demands, a number of online and offline companies have mushroomed, that rope in talented individuals to create a pool of creativity that clients can benefit from. HatchWise is a premier company that does the same.
Hatchwise is a pool of talent that serves the commercial interests of umpteen entrepreneurs across the world. Professional and highly creative, the company is a web of artistic designers and wizards of words. The company offers quality services at unbelievable low prices, which, according to reviews, is among the factors that has a considerable amount of consumer traffic being channeled towards it.
HatchWise is a myriad of designers and writers who are original and are brimming with untapped potential. At surprisingly low costs, clients of this company avail themselves of the services of designers who create logos, web pages, t-shirt designs, promotional banners, brochures or graphic designs. HatchWise also includes in its network of talent writers who play with words to come out with catchy phrases that catch attention, as well as author pages of content that do not lose a reader halfway through. Also, the company’s imaginative minds are renowned for their ability to come up with attractive names for companies or products. And a good name that is easily embedded in the minds of people automatically places the company a few steps ahead in the game.
HatchWise has a similar procedure for all services it offers. Clients are required to elaborate on their requirements and what they expect from a design or a writing project, pay the minimum deposit of $29 for their projects to go live. A project is run for a period of ten days – clients may choose to withdraw the contest if they are able to zero in on the right “creative” well within that time frame, or they may to choose to purchase extra time if it is taking them longer than anticipated to pick the right artist from the plethora of options available. Within hours of the project going on air, clients can be expected to be inundated with original work from the company’s designers. Clients are to review the entries and provide comprehensive feedback at regular intervals so as to help the designing community step up their efforts in the right direction. HatchWise allows clients to pick out the prize money they are willing to pay the winning designer or writer, and for as little as $100, the company’s clients find themselves the owners of original content. In the case of writers, the community of writers sends in upto 250 words relating to the project, and the winning writer completes and wraps up the project in entirety. The client is allowed to download the completed project from the company’s site only after the final payment is transacted.
No refund policies have been extended by the company. The company also ensures that the clients pay up in a timely fashion and encourage clients to pick out a winner for every contest that they run. This way, all the effort put in by the company’s administration and the numerous creatives who send in their entries. HatchWise refuses to take any responsibility regarding patents or trademarks issues regarding the logos, web designs, t-shirt designs, brand-storming results or writing and editing projects completed. The company also allows in-house and outdoor designers and content contributors to file a complaint against any work submitted by the designers and writers that they feel are heavily borrowed from their works. Policies are in place to ensure fair play for both the clients and the designers and writers.
Hatchwise is a pool of talent that serves the commercial interests of umpteen entrepreneurs across the world. Professional and highly creative, the company is a web of artistic designers and wizards of words. The company offers quality services at unbelievable low prices, which, according to reviews, is among the factors that has a considerable amount of consumer traffic being channeled towards it.
HatchWise is a myriad of designers and writers who are original and are brimming with untapped potential. At surprisingly low costs, clients of this company avail themselves of the services of designers who create logos, web pages, t-shirt designs, promotional banners, brochures or graphic designs. HatchWise also includes in its network of talent writers who play with words to come out with catchy phrases that catch attention, as well as author pages of content that do not lose a reader halfway through. Also, the company’s imaginative minds are renowned for their ability to come up with attractive names for companies or products. And a good name that is easily embedded in the minds of people automatically places the company a few steps ahead in the game.
HatchWise has a similar procedure for all services it offers. Clients are required to elaborate on their requirements and what they expect from a design or a writing project, pay the minimum deposit of $29 for their projects to go live. A project is run for a period of ten days – clients may choose to withdraw the contest if they are able to zero in on the right “creative” well within that time frame, or they may to choose to purchase extra time if it is taking them longer than anticipated to pick the right artist from the plethora of options available. Within hours of the project going on air, clients can be expected to be inundated with original work from the company’s designers. Clients are to review the entries and provide comprehensive feedback at regular intervals so as to help the designing community step up their efforts in the right direction. HatchWise allows clients to pick out the prize money they are willing to pay the winning designer or writer, and for as little as $100, the company’s clients find themselves the owners of original content. In the case of writers, the community of writers sends in upto 250 words relating to the project, and the winning writer completes and wraps up the project in entirety. The client is allowed to download the completed project from the company’s site only after the final payment is transacted.
No refund policies have been extended by the company. The company also ensures that the clients pay up in a timely fashion and encourage clients to pick out a winner for every contest that they run. This way, all the effort put in by the company’s administration and the numerous creatives who send in their entries. HatchWise refuses to take any responsibility regarding patents or trademarks issues regarding the logos, web designs, t-shirt designs, brand-storming results or writing and editing projects completed. The company also allows in-house and outdoor designers and content contributors to file a complaint against any work submitted by the designers and writers that they feel are heavily borrowed from their works. Policies are in place to ensure fair play for both the clients and the designers and writers.
Sunday, October 2, 2011
DesignContest Review and Company Information
The Internet truly is credited with making the world a global village. Though it was conceived in a science research facility to enable the pooling in of ideas to create a virtual think tank, the Internet has today revolutionarised the world. It has changed forever the dynamics of human relations, business, pedagogy and every other aspect of life. The Internet is today the home of millions of businesses and ideas. Needless to mention, business tactics and marketing on the Internet soon entered and dominated the scene. How does the host of an online portal set his site above and apart from the web of similar sites, even if the subject matter is the same? You package the same deal in an attractive cover. DesignContest.com offers its clients just that, the option to revamp their sites to revive people’s interest in it.
DesignContest has been reviewed by users to be a one-stop-shop wherein a consumer can receive any and all desired products that can together liven up a site or a business. Pictures know no language and an online portal that uses more pictures is bound to find itself accepted more readily than those that disseminate large amounts of information without warming up to a user. DesignContest serves as a platform for individuals and companies to choose from a wide range of original creative options to remodel their site for the better.
DesignContest offers a wide range of services. Logo designing, website designing, customized web banner designs and unique icon sets are among the services offered to meet the online demands of multitudes. A client of the company may choose to up the attractiveness of his site by infusing originality and creativity into the icons used, the layout and background of their site and the like. A client may also choose unleash imagination on the background space of their twitter page to make their page a competition to that of celebrities. Logos, arguably the most important part of a company given that they speak the loudest on visiting cards, brochures, banners and other promotional material, are also designed by the team of DesignContest. Designing of business cards, images meant to be displayed on t-shirts, flyer and brochures are among the other services offered by the company. However, more than 70% of the clients of DesignContest approach the company to hold logo contests.
The procedure to get work done, no matter what category the service desired falls under, is the same. A client is required to carefully all the parts of an exhaustive list of questions given. It is the answers on this questionnaire that guides the designers with DesignContest understand the requirements of the client, and design logos or whatever is needed to best cater to the needs of the client. The client is also to finalize the prize money to be awarded to the winning designer at this stage. After these decisions are made, the contest goes live, and the client witnesses the first drips of responses within a couple of hours. The drip becomes a full-fledged stream soon if the client is responsive and frequently reviews the entries and provides detailed feedback. Once the winning design is selected, the client is to pay the prize money and other services charges levied by DesignContest. Once the prize money is delivered to the bank account of the winning designer, the official package of the design is sent to the client via e-mail. And the client is also given the exclusive right to use the design.
DesignContest, like every other service provider confident about the quality of their service and their ability to deliver, offers a 100% money back guarantee if the designs submitted fail to satisfy the client. The company also has in place a stringent set of terms and conditions that prohibit clients and designers from engaging in any malpractices or illegal activities. For example, a client is not to promote pornography, child abuse and the like in the designs sought for. Similarly, a designer is to be an ethical individual with integrity. A diligent team ensures that both designers and client do their part. Strict copyright laws ensure that a client receives only genuine entries. Categories of designers, based on their experience with the company, are another method of ensuring fair play. Users of the site are also prohibited from discussing clients or designers with a third party, and failure to comply with the rules come result in the doling out of severe penalties.
DesignContest has been reviewed by users to be a one-stop-shop wherein a consumer can receive any and all desired products that can together liven up a site or a business. Pictures know no language and an online portal that uses more pictures is bound to find itself accepted more readily than those that disseminate large amounts of information without warming up to a user. DesignContest serves as a platform for individuals and companies to choose from a wide range of original creative options to remodel their site for the better.
DesignContest offers a wide range of services. Logo designing, website designing, customized web banner designs and unique icon sets are among the services offered to meet the online demands of multitudes. A client of the company may choose to up the attractiveness of his site by infusing originality and creativity into the icons used, the layout and background of their site and the like. A client may also choose unleash imagination on the background space of their twitter page to make their page a competition to that of celebrities. Logos, arguably the most important part of a company given that they speak the loudest on visiting cards, brochures, banners and other promotional material, are also designed by the team of DesignContest. Designing of business cards, images meant to be displayed on t-shirts, flyer and brochures are among the other services offered by the company. However, more than 70% of the clients of DesignContest approach the company to hold logo contests.
The procedure to get work done, no matter what category the service desired falls under, is the same. A client is required to carefully all the parts of an exhaustive list of questions given. It is the answers on this questionnaire that guides the designers with DesignContest understand the requirements of the client, and design logos or whatever is needed to best cater to the needs of the client. The client is also to finalize the prize money to be awarded to the winning designer at this stage. After these decisions are made, the contest goes live, and the client witnesses the first drips of responses within a couple of hours. The drip becomes a full-fledged stream soon if the client is responsive and frequently reviews the entries and provides detailed feedback. Once the winning design is selected, the client is to pay the prize money and other services charges levied by DesignContest. Once the prize money is delivered to the bank account of the winning designer, the official package of the design is sent to the client via e-mail. And the client is also given the exclusive right to use the design.
DesignContest, like every other service provider confident about the quality of their service and their ability to deliver, offers a 100% money back guarantee if the designs submitted fail to satisfy the client. The company also has in place a stringent set of terms and conditions that prohibit clients and designers from engaging in any malpractices or illegal activities. For example, a client is not to promote pornography, child abuse and the like in the designs sought for. Similarly, a designer is to be an ethical individual with integrity. A diligent team ensures that both designers and client do their part. Strict copyright laws ensure that a client receives only genuine entries. Categories of designers, based on their experience with the company, are another method of ensuring fair play. Users of the site are also prohibited from discussing clients or designers with a third party, and failure to comply with the rules come result in the doling out of severe penalties.
Wednesday, December 15, 2010
The Perfect Hair Salon Logo - What to Consider When Choosing Hair Stylist Logos
Are you looking for a logo design for your hair salon business? If so, read on and find out what you must consider before you consult with a designer.
Hair stylists are essentially creative professionals. The creativity of a salon’s stylists and the kind of service that they offer can be expressed in a hair salon's logo design. Logo design is very important in this industry for creating brand flavor, creating the right first impressions and putting out the right image to the market.
In this article we take a look at some of the elements that make up a great hair salon logo and we offer some suggestions on how to get the right design to represent the brand that you want to develop.
Marketing an Image
It is important to put some thought into what kind of clients you want to attract to your hair salon. You then need to present an image that is appealing to people in this target market. Depending on your clientele you may want to present an image that is charming, chic, classic, stylish, modern, exclusive or friendly and welcoming. Your logo design, working hand in hand with your interior decorating can go a long way towards putting forward the right image.
Be Unique - Be Remarkable
Your logo design should distinguish you from other hair salons. Don’t make the mistake of falling in love with the design of another hairdresser logo and asking your designer to imitate it.
If you do see other salon, spa or beauty logos that you like you should try to understand exactly what elements about them are so appealing to you. Rather then trying to imitate other logos it is better to take small elements from each that can be incorporated into something fresh and original that you can truly call your own.
Keep it Simple
Insist that your logo designer keep your logo simple. Logos that are simple are usually more memorable and easy to understand than those that are too cluttered. Modern design trends are moving towards simplicity. If you look at the logos of some Fortune 500 companies you will see this trend. On the other hand, small, old fashioned or amateurish businesses are usually the ones with complicated logos.
Usage of Color
All good logo designs should look good in black and white so that they can easily be faxed or photocopied without losing their effect. It is usually best to keep the combinations of color used in a logo to a minimum. With a maximum of two or three colors, your hair salon's logo will be clear and easy to understand. By minimizing the use of color you may also be able to save money on printing costs.
Font - What Style of Lettering Looks Good?
One trend with hair salon logo design is that designers and salon owners are going mostly for text based logos or for lettermarks featuring the initials of their business name. Font is important for visual appeal, clarity and it contributes a lot towards brand image. Hair salons usually either go for a font that is elegant, flowing and feminine or they go for something bold, modern and urban. The number of fonts is almost endless and a good logo designer will be able to make recommendations.
Popular Hair Salon Logo Images
Aside from text, images can also add to the power of a logo. While there are no limits here with what you can do and it is advisable to come up with something original, there are some images that commonly appear on hair salon logos.
Hair, in many different styles is of course a popular image. Images can be realistic looking but are usually more effective if they are a little more abstract. Faces are sometimes included and sometimes hair is featured on its own. Scissors, hair dryers and other hair dresser equipment can be featured as part of a logo but can look a little clichéd so be careful. Other hair stylists have gone for logos with images that match their business name or their salon location.
A logo is a crucial part a of the marketing effort for any hairdressing business so it is important to put the time, effort and money into getting something effective that is going to serve your salon well over the long term.
Monday, January 11, 2010
Why Getting the Cheapest Logo Design May Not Be the Best Idea
The first thing that online shoppers think about when looking for an online logo design firm is price.
Consumers looking for a customized logo are lucky in that the Internet has to some extent given logo design firms a chance to cut overheads on their services without compromising quality. Finding a logo online these days is convenient and cheap and consumers are spoiled for choice.
However, while it is great to save some money in the early stages of a business's life, stop and think about the importance of having a good logo in today's business environment.
Your logo is usually the first introduction that customers get to your company. In only a few seconds of glancing at your company logo customers subconsciously determine what kind of business you are and if you are the kind of business that they want to deal with. A logo can be the difference between gaining a customers business or a customer who goes over to a competitor who is projecting a better image through their branding.
So maybe price should not be the main focus when shopping for an online custom logo company.
Instead of looking at a logo design purchase as an expensive purchase of, say $240, try spreading the cost over your first two years of business at $10 a month and suddenly it does not seem so expensive after all. A logo is such an integral part of a company's marketing effort, yet $10 a month is insignificant compared to a typical firms average monthly marketing budget.
Some entrepreneurs these days, particularly those operating online start up many small businesses to quickly test markets before deciding to go ahead or quit. So a $27 custom logo design does still have its place for certain business models.
However, if you are starting a business with long-term intentions involving considerable investment then you should get off to the best start possible with a great custom logo design.
Consumers looking for a customized logo are lucky in that the Internet has to some extent given logo design firms a chance to cut overheads on their services without compromising quality. Finding a logo online these days is convenient and cheap and consumers are spoiled for choice.
However, while it is great to save some money in the early stages of a business's life, stop and think about the importance of having a good logo in today's business environment.
Your logo is usually the first introduction that customers get to your company. In only a few seconds of glancing at your company logo customers subconsciously determine what kind of business you are and if you are the kind of business that they want to deal with. A logo can be the difference between gaining a customers business or a customer who goes over to a competitor who is projecting a better image through their branding.
So maybe price should not be the main focus when shopping for an online custom logo company.
Instead of looking at a logo design purchase as an expensive purchase of, say $240, try spreading the cost over your first two years of business at $10 a month and suddenly it does not seem so expensive after all. A logo is such an integral part of a company's marketing effort, yet $10 a month is insignificant compared to a typical firms average monthly marketing budget.
Some entrepreneurs these days, particularly those operating online start up many small businesses to quickly test markets before deciding to go ahead or quit. So a $27 custom logo design does still have its place for certain business models.
However, if you are starting a business with long-term intentions involving considerable investment then you should get off to the best start possible with a great custom logo design.
Sunday, January 3, 2010
Bar, Pub, Or Nightclub Logo Design
Are you planning to set up a bar, tavern or a nightclub business? Or have you been thinking of giving your bar or nightclub a new look? Before you start ripping off the floors or start looking for the ideal business location, put some thought into getting a great logo design first. A logo should be the foundation of your branding efforts and will be an important step in getting your business off to a great start or a successful re-branding of your current operation.
Consulting with a designer to come up with a great bar or nightclub logo need not be very difficult. Nonetheless, there are a few things marketing experts recommend that one should keep in mind when planning a logo design. First of all, keep your logo simple. This does not mean that you have to settle for something too plain or boring though as pubs and clubs are usually associated with fun and entertainment after all.
Think hard about the kind of clients that you want to attract to your establishment. This will influence the kind of imagery that you will want use as part of the overall design. In this industry you will want to go with images that convey a message of quality service and pleasure and enjoyment. Food and music may also come into the mix as well. Designers will generally avoid cheap, tacky or loud symbols and go for images that appear more refined of tasteful. Symbols or objects that you can consider using within the logo could be martini glasses, wine bottles, smiling people or musical instruments. There are no limits here really and it is better if you can come up with something totally original to distinguish your business in this very competitive industry. Remember that you are not limited to realistic images and something more abstract can offer greater flexibility and can command more attention.
Think about if you want your bar or club to seem exclusive to a particular kind of customer or if you want to put on a friendly face to encourage all to enter. Your logo should immediately let patrons know if it is the kind of establishment that they are looking for in terms of atmosphere and dress code and the kind of people and alcohol that they will expect to find inside.
Design experts generally suggest using a maximum of three colors and prefer to avoid too many bright colors but these rules don't really apply for club and bars. Depending on the theme that you want your logo to reflect then bright colors can work really well, especially on nighttime neon signage.
Words may also be incorporated with your logo design. Again, think of what your company stands for. Reflect on the goals or mission of your business that you will have set out in a business plan when you started. Is the goal to make people have fun after a hard day at work? Is it to celebrate big and small achievements of different individuals every day? Play with words and you can probably come up with a catchy phrase or line that would best suit your establishment.
Keep in mind that whatever design you end up using, it is most likely that you will be using this for many years. So you should put some effort into getting the best possible bar, pub or nightclub logo design that can serve you well in the years ahead.
Consulting with a designer to come up with a great bar or nightclub logo need not be very difficult. Nonetheless, there are a few things marketing experts recommend that one should keep in mind when planning a logo design. First of all, keep your logo simple. This does not mean that you have to settle for something too plain or boring though as pubs and clubs are usually associated with fun and entertainment after all.
Think hard about the kind of clients that you want to attract to your establishment. This will influence the kind of imagery that you will want use as part of the overall design. In this industry you will want to go with images that convey a message of quality service and pleasure and enjoyment. Food and music may also come into the mix as well. Designers will generally avoid cheap, tacky or loud symbols and go for images that appear more refined of tasteful. Symbols or objects that you can consider using within the logo could be martini glasses, wine bottles, smiling people or musical instruments. There are no limits here really and it is better if you can come up with something totally original to distinguish your business in this very competitive industry. Remember that you are not limited to realistic images and something more abstract can offer greater flexibility and can command more attention.
Think about if you want your bar or club to seem exclusive to a particular kind of customer or if you want to put on a friendly face to encourage all to enter. Your logo should immediately let patrons know if it is the kind of establishment that they are looking for in terms of atmosphere and dress code and the kind of people and alcohol that they will expect to find inside.
Design experts generally suggest using a maximum of three colors and prefer to avoid too many bright colors but these rules don't really apply for club and bars. Depending on the theme that you want your logo to reflect then bright colors can work really well, especially on nighttime neon signage.
Words may also be incorporated with your logo design. Again, think of what your company stands for. Reflect on the goals or mission of your business that you will have set out in a business plan when you started. Is the goal to make people have fun after a hard day at work? Is it to celebrate big and small achievements of different individuals every day? Play with words and you can probably come up with a catchy phrase or line that would best suit your establishment.
Keep in mind that whatever design you end up using, it is most likely that you will be using this for many years. So you should put some effort into getting the best possible bar, pub or nightclub logo design that can serve you well in the years ahead.
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