Saturday, November 12, 2011

Logo Arena Review

Logo Arena, the brainchild of Usman Malik, was founded by Usman Malik and Massimo Perini. Based in Waterloo, Canada, Logo Arena is a web of designers who are reputed for their ability to deliver customized logos to cater to the commercial requirements of individuals or companies.

Usman Malik serves as the marketing director for the company, global management and marketing being the fields of his specialization. Having worked as a business consultant, Usman has a lot of e-commerce experience, which allows him to handle the marketing of the company well.

Massimo Perini is the technical architect of Logo Arena, and is reputed for being a whiz at web development. Having studied Computer Science and Accountancy, Perini has handled a number of project along with Usman. Multi-talented, Perini is also a budding music producer and has lent his music to an Italian mobile ad.

Based in Middle-East, after receiving an education in Canada, Samir Anwar contributes as the risk manager with Logo Arena. Having worked in the risk and credit control departments at Middle Eastern banks, Samir is considered an asset to the company.

Taking care of the search engine optimization requirements of Logo Arena is a pro in the sector, Ghias Uddin. A prolific search engine optimizer and search engine marketer, Ghias Uddin keeps the sire high on the rankings of search engines.

A Toronto-based student of Accountancy and Bookkeeping, Abdullah Malik was recently upgraded to the post of Marketing Manager, and is set to take the company into global e-market.

Talal Khan and Saad Mahmood are the people who manage the global community of designers working with the site, and maintain public relations with clients of the company.

The designing of logos is the sole service offered by Logo Arena – a service that appears to have garnered proper support from its customers. The site boasts of an almost 100% satisfaction rate from its customers. A sizeable network of designers from all over the world participates in the contests held on this site.

The process of launching a logo designing contest on Logo Arena is a hassle-free comprehensive process. Clients are required to specify the name of their companies, and describe the products and services offered by their companies. The target market they wish to woo via the logo, the message they intend to send, must all be specified. A prize amount must be finalized and the contest confirmed. A nominal payment is required to be made in order to air the contest. The 300+ designing community then checks out the contest, and entries start dribbling in. The clients are required to review the logos submitted, and continually provide constructive feedback so as to guide the designers in the right direction and enable them to come out with designs that better meet the needs of the client. During the course of the contest, clients are given the freedom to request as many revisions from the participants as they choose. At the completion of the contest, clients are to pick out a winner. Clients may also avail themselves of the upgrade options offered by the site – at the payment of $50, a client may screen his contest from search engines and visitors of Logo Arena. And only those designers registered with the company can see and participate in upgraded contests. This $50 will directly be deposited into the account of the company, and this service charge will not make any difference in the prize money offered. Once the winning designer is paid his prize money, the chosen logo design is delivered to the client in EPS vector format. The copyrights of the logo, too, are legally transferred to the client. The logos that did not end up at the top rank in the contest are all the properties of the designers. They own the intellectual property rights to the logo, and can sue any reproducers of their designs.

Logo Arena offers a 100% money back guarantee if a contest receives less than 50 entries for the contests run – an event that, according to reviews, seldom occurs. However, those contests that do receive more than 50 entries by designers are no longer eligible for the refund, as offering such clients a refund would rob the participants of the guarantee of a winning prize, and their effort would be wasted

Wednesday, November 2, 2011

All About DesignCrowd and Their Logo Design Contests


DesignCrowd Pty. Ltd. is a private Australian company, supported by a number of investors, providing a platform for freelancers to prove their skills as designers. The management team of the company forms the backbone of a network of more than 38,000 graphic designers. The mission statement of DesignCrowd, “To give people opportunities to be creative and to provide businesses with risk-free graphic design”, says it all about the company.

The management team comprises the following:

Alec Lynch – a Bachelor of Information Technology who has worked as a strategy consultant at various companies is a founder of the company.

Adam Arbolino, also a founding member, is the in-house tech guru, and he also handles the designer community. He holds a Bachelor of Science degree in IT from University of Technology, in Sydney.

Garry Visontay, who is currently the Managing Director of The Venture Group, is the chairman of DesignCrowd. An entrepreneur who has initiated five different businesses, Garry has worked with high-flying companies including Procter and Gamble.

Les Szekely, a Grand Prix Capital director, is a specialist in rapid growth businesses. He has also authored around 14 publications on tax planning, which have been received well by the business community.

Taking innovation a couple of steps ahead in the company is Dr. Jeffery Tobias, an expert in innovation, business and strategy. Having worked as a professor at Australian Graduate School of Management and at University of Sydney, Tobias is considered an asset for the company.

Todd Forest, with 15 years of online experience with leading brands is dubbed Ironman at DesginCrowd, and is a respected member of the management team of the company.

DesignCrowd offers a wide range of services. Designing of corporate logos, office stationery, promotional stationery, business cards, brochures, posters, flyers, banners, wordpress, web pages, t-shirts and icons are among the services offered by the 38,000+ designing community whose designers hail from more than 70 countries. The company boasts that an average of 107 designs are submitted for every contest run. Logo designing has been reviewed to be the most active segment of the company, with a better part of clients visiting the site to have suitable logos designed for their companies or products.

A client who wants to have a logo designed for a product or for a pictorial depiction of his company must first upload a brief that contains details regarding the company and the nature of the services or products provided by the company. The deadline for the completion of the project must also be decided at this stage. The posting of this brief on DesignCrowd’s page will result in the inflow of more than a hundred unique entries from designers from all over the world. Clients are advised to frequently review the entries and provide appropriate feedback so as to help the designing community better understand his requirements. Once the winning design is selected, the designer is to upload files of the logo in recommended formats. The client is allowed to download the winning file from the site, following which the final payment is to be made. This is the skeletal structure of the procedure followed for the completion of all the different services offered by the company.

Clients are eligible to demand a refund of the fees paid if they are not satisfied with the designs they received. All the money invested, except the contesting posting fee charged to run the contest, will be returned to clients, without any questions being posed. In the highly unlikely event that not one entry is submitted for a contest run, the client gets a 100% refund, including the contest posting fee. However, a client is rendered ineligible to demand a refund if he guarantees his designing contest. Also, a client’s request for a refund is considered only if the request is made within 30 days of the completion of the project. Also, a client is advised to wait for the contest to finish so as to ensure that every entry is examined by the client and to eliminate the possibility that a little extra time would have brought out a design that woos the client. Stringent copyright policies protect the work of the designers and plagiarism is nipped in the bud.